About us
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Combine world-class consulting training with decades of in-house strategy experience at top global brands.
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We don’t just advise—we partner with you to turn strategy into tangible results.
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Offer customized, practical solutions backed by substantial corporate experience, while applying a pragmatic approach to problem-solving.
What Makes Us Different?
Hands on corporate strategy experience
We’ve been in your shoes. We’re not just consultants—we’ve led strategy and insights inside multinational corporations, navigating the same challenges our clients face. We know what works in the boardroom and on the ground.
Deep international expertise
We understand global markets, with deep Asia expertise. Having worked extensively across Asia, Europe, and the Middle East, we bring a global perspective with local market insights. We believe success isn’t just about frameworks and slides - it’s about people and organizations thriving with our coaching support.
Bridge strategy and action
Many consulting firms deliver reports— we turn strategy into measurable impact. With deep expertise in growth prioritization, emerging market and channel acceleration, digital expansion, pricing, M&A assessment, product portfolio optimization, and organizational transformation, we prioritize actions and impact.
Our Team
Vivien Leung
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Over 20 years of leading strategy teams in global corporations, both for regional level and for local markets
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Industry coverage: Retail, Food & Beverage, Consumer goods especially beauty and wellness
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Topics of expertise: Growth prioritization and acceleration, pricing strategy, consumer journey and experience, business turnaround and merger & acquisition target assessment
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Committed to create lasting impact for our clients through leadership alignment and deployment of critical projects
Tony Lau
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Seasoned strategy professional with over 20 years of experience spanning diverse industries, combines top-tier management consultancy and senior management roles in multinational corporates
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Dedicated to serve corporates and startups in FMCG and internet businesses by assisting in key strategic plan development and fundraising support
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Previous senior corporate strategy roles at SEEK Asia, McDonald's Asia, and Project Leader at Boston Consulting Group
Janis Ng
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Strategic problem solver with 20+ years of international experience in corporate strategic planning and brand marketing
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Proven track record of driving growth and building strategy for top global brands, including P&G, McDonald’s, Starbucks, and Swarovski
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Former consultant with Boston Consulting Group (BCG), bringing a strong foundation in structured problem-solving and strategic thinking
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Expertise includes: Corporate strategy development, Consumer research & insights, Brand and marketing strategy, Marketing campaign planning and execution, CRM analytics, retail expansion and pricing strategy
