Healthcare | Growth and marketing strategy

Unlocking Growth for a Leading OTC & Health Supplement Brand

We partnered with a leading over-the-counter (OTC) medicine and health supplement company to accelerate category growth. Our work focused on projecting future growth potential, identifying and prioritizing key sources of growth, and uncovering high-impact opportunities across the entire sales funnel.

By mapping the end-to-end consumer journey, we pinpointed strategic levers to boost conversion and maximize sales—from awareness to purchase. The result: a clear, actionable growth roadmap grounded in data and aligned with evolving consumer behaviors.